Gaa 2010 marketing mishaps
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This document summarizes common marketing mistakes such as using unclear or inappropriate names for products or businesses, poor website design, lack of audience research, and failure to track campaign results. It provides examples of mistakes like "Soon Fat Chinese Take Away" and "Crapi Apartments" as well as recommendations for improvements like using clear and straightforward titles, knowing the target audience, and measuring outcomes of marketing initiatives. The document also discusses the importance of responding professionally to negative customer feedback online.
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Gaa 2010 marketing mishaps
- 1. OOPS! Marketing Mishaps GAA 2010 October 2, 2010 Virginia Love & Kara Rice
- 2. Sometimes, mistakes are obvious…
- 3. Soon Fat Chinese Take Away
- 4. Me Buy Gold
- 7. Sometimes, you’re able to perfectly communicate your message simply…
- 9. In Case There Was Any Confusion
- 10. Maybe product placement is the issue?
- 13. Luggage Tag
- 14. KFC Double Down
- 15. The Iceberg Effect: 10% what you see 90% what you don’t
- 16. Failure falls into two categories:
- 18. Marketing with benefits and brand trumps marketing with data points
- 19. Not considering your audience
- 21. No testing
- 24. Photos…just plain ugly
- 33. Review Sites
- 35. Apologize
- 37. Apartment Ratings, Yelp.com BETTER! When I first considered Presidential Towers and I came in and spoke to a representative and got a tour, I absolutely fell in love with it. However, by accident, while I was online at home, I came upon reviews for Presidential Towers and was surprised by all the negative remarks. I read almost all the reviews, complaining, bad management, raised prices for things that were once free, etc.
- 38. Apartment Ratings, Yelp.com BETTER! (continued) At the time, I had a friend who was living in PT and I asked him how he felt about living here and when he heard of the negative reviews, he was just as shocked as I was. He said his apartment was absolutely spotless when he moved in, maintenance seemed on task, and the staff was friendly. Knowing him personally, I decided to take his word for it over the reviews online despite my skepticism and I am very happy that I did.The fact of the matter is, people don't usually to go out of their way to write reviews unless they have something negative to say. There are tons of other people here who seem to enjoy PT, but where are their reviews?
- 39. Craigslist: The Bad, The Terrible, The Why Even Bother
- 41. One Bedroom w/ Flex Space, FREE WIFI, $749! It’s an Office, Guest Room…YOU DECIDE
- 42. 2 Bedroom with Washer/Dryer in the heart of Buckhead for $999 per month. No Deposit!
- 44. Apartment with bedrooms for rent
- 45. Pool, Fitness Center, etc
- 47. Use bullets
- 48. Include floor plan
- 49. Photos of targeted apartments
- 52. Low Bounce Rate
- 54. Internet Mapping
- 55. Google Maps
- 56. Bing Locator
- 59. Mega-Tags
- 60. Titles
- 61. Mobile Site
- 62. Blog
- 63. Updated Content
- 65. AFTER: Meridian apartments in Hot Coffee, MS offers spacious studios, 1 and 2 bedroom apartments for rent with washers and dryers in all homes, gas ranges, microwaves, central heating and air, and private patios or balconies. Our pet friendly community is gated for privacy and features 2 swimming pools, 3 spas, private yards, a fitness center and play areas. Garages with remotes are available starting at only $55.00 per month. Our and professionally managed apartment community is just minutes from the 285 freeway, Downtown Atlanta and Emory University.
- 68. Being a one-day wonder
- 69. Delegate then gone
- 72. Unique phone
- 73. Unique URL
- 76. The Audience
- 78. The Audience
- 80. People hate to be humiliated
- 81. Example A: This is Brad
- 82. Disconnect dooms your initiative
- 83. Think your idea ALL the way through
- 84. Chevy Tahoe gets more than they bargained for Click to Play
- 85. Kings Crossing Apartments, Las Vegas “Where we treat you like royalty” If it’s easy and obvious….beware!
- 86. Watch your spending. Your clients are.
- 87. Customers Resent Frivolous Spending “You guys are getting fancy new furniture in the clubhouse but you can’t fix my leaking roof?!”
- 89. I have an idea where you can put this Monte Blanc pen
- 91. “Too Fat to Fly” scandal unfolds over Twitter
- 92. SM changes Customer Service forever BEFORE: Unhappy customer tells 11 people TODAY: Unhappy customer tells 1100 people… or 11,000
- 96. If you can’t dress it up, don’t
- 97. Act, don’t react
- 98. Never under-estimate good PR
- 100. Focus Groups
- 102. Virginia Love vlove@wallc.com Kara Rice krice@gracehill.com GAA 2010 October 2, 2010 Virginia Love & Kara Rice
Editor's Notes
- Why take diet pills when you can enjoy Ayds? Clairol Mist Stick…in German, mist is slang for manure. No one had much use for a Manure Stick.Come Alive with the Pepsi Generation translated in Chinese to Pepsi Brings Your Ancestors Back from the GraveMiami t-shirt group printed shirts for the Pope’s visit that were supposed to say “I saw the Pope”, but they screwed up, and instead said “I saw the potato”It takes a strong man to make a tender chicken…in Spanish: It takes an aroused man to make a chicken affectionateKFC’s Finger Lickin’ Good translated into Chinese came out as “Eat Your Fingers Off”And, the Wisconsin Tourism Federation had to have a name-change…